Cosmetic Brand Vietnam

Cosmetics brands in vietnam have to understand their consumer to satisfy their demand and build a strong market standing.

Cosmetic dermatology los angeles. Comparatively only a few vietnamese cosmetic brand names are visible in the market such as saigon cosmetics my hao chemical cosmetics and thorakao of the lan hao company. Most of cosmetic products used in spa are imported. At the beginning of this year warcs trend watch for vietnam chronicled the countrys 66 economic growth in 2016.

This articles aims to discuss vietnamese consumers in the cosmetics market and provide marketing practices based on consumer behavior for foreign brands. Domestic brands the cosmetics market in vietnam is highly dominated by foreign brands. They produce the saigon brand as well as the 333 brand which is popular around the world.

Floor 6 vinafood 1 building 94 luong yen st bach dang ward hai ba trung dist hanoi vietnam branch. While the favorites vary by region bia hoi in the north huda for central and saigon special in the south sabeco dominates with 514 of the market. Specifically cosmetic products which cursereduce acne and treatment for oily skin rejuvenate the skin whiten skin and take care of hair are the best seller products.

In a survey on the ownership of foreign skin care products. Though maybelline is a subsidiary of french cosmetic giant loreal the american makeup brand was considered the makeup brand for me by 20 of respondents 13 higher than its parent company. 24 3636 9512 ext 312 fax.

The vietnamese cosmetics market is not an exception to this fact. To satisfy the growing demand for cosmetics in vietnam the iam skincare collection was created by designer chung thanh phong and tmt trading co ltd. 1st floor blue berry building no.

The growth of natural beauty brands from vietnam hasnt been smooth. Revenue in the cosmetics segment amounts to us4929m in 2020. 84 914 261 828 zalo whatsapp skype line tel.

Vietnam drinks a lot of beer. To offer high quality beauty products made for vietnamese women. Currently 90 of vietnams cosmetic market share is dominated by multinationals including companies from south korea europe japan thailand and the us although a number of natural beauty brands from vietnam are slowly beginning to make their mark on the industry.

Therefore it is an opportunity for high end foreign owned cosmetics brands to compete in vietnam market. Vietnamese cosmetic brands heat up the market. The market is expected to grow annually by 63 cagr 2020 2023.

9 11 d52 street ward 12 tan binh dist ho chi minh city vietnam yellow pages hotline.